Staying loyal to our motto “designing great costumer experiences,” we decided to start our work for Fyber by forming a focus group with 15 of the company’s employees. This allowed us to tap into the culture, vibe, and mindset of Fyber, which we then translated into our design language. The result was an innovative, work-driven and particularly fun design, which reflects both the brand’s values and the people who work there. 

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Photo: Uzi Porat