The Tubul showroom in Modi'in is designed to allow an end-to-end open view, thus creating a completely different customer experience common to this trade. With not even one wall along the entire hall, the effect is of a very airy and light experience, that allows to view a wide range of products without strain. Thus the relationship between the interior and the exterior, reinforced by a pool situated half indoor and half outdoor, expanding the boundaries of the hall, leading the eye out in a significantly different way that deviates from the standard retail design that generally struggles to disconnect the visitors from the outside world.
Graphic Design: Irmi Amster. Photo: Regev Kalaf