A concep hall for Israel's leader in aluminum windows. The concept is based on the usage of the products - a partition separating the inside from the outside. We have communicated this story by way of alternating between materials and textures, lighting design and graphics, that are characteristic to the interior and to the exterior. An experiential walk way creates a distinction between the company's two product categories, and as opposed to other same-purpose halls, allowing customer orientation with no accompanying consultant and that is shortening the length of the required service period.
Photo: Eli Gross. Branding and graphic design: Irmi Amster