We developed a user experience and the interior design for Klei Zemer, Israel’s largest retail chain for instruments and music equipment. Our goal: to create a sober, functional, and elegant design for an elevated shopping experience. We reframed the decades-old story of the brand, offering visitors an intelligent display system around the store in discrete tones, which does not outshine the beautiful instruments and is flexible enough to accommodate equipment of different sizes.

In the center of the store, we placed two semi-open play and practice grounds. These are surrounded by dramatic round displays made of wood and iron, which we packed from the outside and the inside with electric guitars and amplifiers.

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The overall language of the store communicates calm and peacefulness, leaving the center of the stage to their amazing collection of instruments. 

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Photography: Regev Kalaf