Designing a 3-floor office complex for Kaminario, the Israeli data storage company.
The design concept was formed to construe a story of RECOLLECTIONS, reflecting the company's core activity (data storage), conveying to everybody the brand's identity. The finishing material schema, which was conceived to reflect the brand's story, combines longevity and sturdy character, such as dismantled bricks, recycled wood, refinishing and polishing the native concrete floors of the building, etc., to resonate the RECOLLECTIONS theme. The various floors were made each to emphasize a different story around the central theme of RECOLLECTIONS - recollections of childhood, motion pictures, music, etc., and these subjects were articulated through the overall physical substances, the complementary furnishings, the artwork and the styling. The outlines are distinctly eclectic, aiming to create a cozy and casual environment, allowing a broadly diverse crowd, team or callers, to get attached to the site.