The development of a new retail concept for the chain, which hass about 25 stores. The design language we have developed for the network is based on its main strengths - understanding the health of your back - but combines complementary content of the spa and beauty world. One of the great advantages of the brand is the ability to relate to its customers around the clock - at work (chairs), at leisure (chairs and complementary products) and of course at night with beds and mattresses. The new design communicates this message with a clear partition in the store between the "day" and the "night” zones and a planogram that emphasizes the unique product mix.
Photo: Regev Kalaf. Graphics: Eddie Goldfine