We developed a new retail concept for Dr. Gav’s 25 stores. The language we created was based on the company’s biggest strength -their expertise offering solutions to back problems- with complementary elements of the spa and beauty world.
The store offers products to serve their costumer needs around the clock; chairs for work spaces and leisure time, as well as bed and mattresses for the night. To communicate this message, we designed a clear partition between the day and the night zones of the store, and a display that emphasizes the panoply of products they sell.
Photography: Uzi Porat