We developed a new retail concept for Dr. Gav’s 25 stores. The language we created  was based on the company’s biggest strength -their expertise offering solutions to back problems- with complementary elements of the spa and beauty world. 

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The store offers products to serve their costumer needs around the clock; chairs for work spaces and leisure time, as well as bed and mattresses for the night. To communicate this message, we designed a clear partition between the day and the night zones of the store, and a display that emphasizes the panoply of products they sell. 

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Photography: Uzi Porat