Our goal for the design of Beitili, one of the largest home design retail chains in Israel, was to create a trendy though confident language. We used concrete and raw wood and created a spacious display that invites costumers to think about their own designs. The surrounding structure, which is in fact a display of many accessories, accompanies costumers from the entrance until the end of the store, emphasizing the uniqueness of Beitili –which offers their clients not only furniture bur also matching accessories. 

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The store’s centerpiece is the “Beitili Studio” where costumers can take an active part in designing different furniture pieces, selecting finishing materials and planning settings which fit their home. In other words, costumer empowerment. 

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Photography: Regev Kalaf