We've designed the Alony showroom with the intention of embracing the visitors. We wanted to give them a sense of confidence and control by creating clearly recognizable inroads and a clear division of product categories. Avenue of half-closed boutique spaces, divide the huge space and allow an intimate and focused experience of a "shop-in-shop". The brand oriented decision to work with "real materials" led to extensive use of stone, iron and wood, and a softened and quiet color palette, vacating the stage to the products. Gracious and humane graphic language completes the action, reflected in a variety of criteria, ranging from front signage of 20m' in length to tiny pricing etiquettes on the products.
Photo: Regev Kalaf